Summary
Automobiles - Evaluation
The luxurious Bentley Continental R offers comfort and superior performance at a cost of $269,600. A more reasonably priced quality car is the Eagle Vision TSI at $21,204. The Lexus GS 300 offers many good features at $37,500. Ten automobiles and one truck are evaluated.See the full content of this document
Extract
Bold innovations.
It's the driving force in a business where every product must offer something new, yet be practical and reliable.
Planning, engineering and designing automobiles is one of the most exciting, yet precarious, activities in the industrial world. Even a minor reskinning of a current vehicle costs tens or hundreds of millions of dollars, while an entirely new product can boost costs into the billions and place even a major corporation at risk. Yet despite the high stakes, one route to failure is to play the game too conservatively. Companies that take no chances get branded as boring firms with antiquated products. Innovation and style are the driving forces in an in...See the full content of this document
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