Getting all dolled up: Carson Products is looking beyond hair care to grow its profits.

Black Enterprise › Vol. 28 Nbr. 3, October 1997

Author: Oestricher, Dwight

Position:: Carson Inc.: includes B.E. Black Stock Index

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Summary

Carson Inc.: includes B.E. Black Stock Index

Carson went public in 1996 but after three months, its shares fell from $17 to $7.25. Strategies to pull the firm back included acquisition of the Cutex line of nail care products. It is aggressively marketing in countries with Blacks such as S Africa and Brazil. The 1997 earnings are already rising.

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Extract

Getting all dolled up: Carson Products is looking beyond hair care to grow its profits.

After a horrendous first quarter, Carson Inc. (NYSE: CIC) now figures it's going to take more than a hairdo to woo investors. For Carson, whic...

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