The eight myths of direct selling: looking for the big payoffs of being on your own? Well, before you jump in, here's what you really need to know about the direct sales business.
Black Enterprise › Vol. 24 Nbr. 5, December 1993
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Summary
Includes tips from the Direct Selling Education Foundation
Working as an independent direct sales representative for a national company can be profitable, but it carries risks, especially in start-up operations. Dubious companies are those that offer extraordinary perks but demand high fees and investment in high quantities of inventory at the outset.See the full content of this document
Extract
The eight myths of direct selling: looking for the big payoffs of being on your own? Well, before you jump in, here's what you really need to know about the direct sales business.
Do you want a job offering unlimited earnings potential and the ability to be your own boss? Scores of direct sales companies, from Amway Corp. to Primerica Financial Services to the lesser-known Artistic Impressions Inc., recruit countless Americans every day with just this dream of affluence and financial independence.
We hear stories of fortunes, free travel and independence, along with suspicions of rip-off schemes and wasted money. What's the truth? You can't really tell from the pot-of-gold stories gracing the promotional pieces produced by these companies. Witness ShakleeVision, a national satellite broadcast program highlighting the benefits of joining Shaklee Corp., a San Francisco company selling vitamins, household cleaners and personal products. In the pilot program, Jane Short, an African-American sales leader from Pomfret, Md., and 19-year sales veteran, calls herself one of the company's "old-timers." "When I was out there, relatively new to Shaklee, I would listen to these talks an...See the full content of this document
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