Extraordinary products in a growing market: nanotechnology promises revolutionary applications for everything from pain relievers to self-cleaning windows.
Black Enterprise › Vol. 38 Nbr. 2, September 2007
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Summary
BUSINESS OF TECHNOLOGY
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Extraordinary products in a growing market: nanotechnology promises revolutionary applications for everything from pain relievers to self-cleaning windows.
ENTREPRENEURS RASHEEN SMITH AND Bejan Esmaili had a million-dollar idea that began brewing in the late '90s. At the time, reports of traumatic renal complications suffered by such NBA all-stars as Sean Elliott and Alonzo Mourning, allegedly side effects from taking oral painkillers, dominated sports headlines. Smith and Esmaili, recognizing the market's need for a pain reliever that would not need to be taken internally, developed a product that uses nanotechnology to penetrate the skin and deliver relief right at the site of aching joints and muscles.
In the beginning stages of developing the product, the t...See the full content of this document
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