A hair-raising success: smart promotion and marketing provided the start-up capital for these magazines.

Black Enterprise › Vol. 27 Nbr. 8, March 1997

Author: Brown, Ann

Position:: Eddicon Bramble and John Pasmore's magazines: Elite Hair, Elite Braid, Modern Hair, Modern Braid, and Style, and OneWorld

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Summary

Eddicon Bramble and John Pasmore's magazines: Elite Hair, Elite Braid, Modern Hair, Modern Braid, and Style, and OneWorld

Bramble and Pasmore have expanded their publishing company, New Images Media, into a $1.5 mil business with five magazines and another planned. The glossy fashions annuals are for Black women. The men used creative ideas to promote their first magazine in order to get capital for the others.

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Extract

A hair-raising success: smart promotion and marketing provided the start-up capital for these magazines.

Discovering a consumer need and filling it have helped Eddison Bramble and John Pasmore turn their publishing business, New Image Media, into a $1.5 million company in just three years. Bramble was p...

See the full content of this document