A creative point of view: B.E. Advertising Agency of the Year.
Black Enterprise › Vol. 28 Nbr. 11, June 1998
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Summary
Don Coleman Advertising Inc. is Black Enterprise's Advertising Agency of the Year - Black Enterprise 100s: Architects of the Next Millennium - Cover Story
CEO Donald Coleman's agency gets the designing edge because of its client partnerships and fresh perspective. The agency offers press and public relations, media buying and special events in addition to its trademark advertising, strategic planning and research.See the full content of this document
Extract
A creative point of view: B.E. Advertising Agency of the Year.
A fresh perspective and client partnerships have Don Coleman Advertising the designing edge
"How do you take your advertising?" reads the caption under a picture of a cup of coffee in the ad for Don Coleman Advertising Inc. (DCA). Like the agency's signature style, the ad is clean and elegant, yet with just the right amount of punch: "Well, if you want it to be successful, you take it rich and full-bodied. And if you want it to be strong, you take it Black." For the past 10 years, black is exactly how CEO and President Don Coleman has served up the intelligent and delightfully entertaining creative product brewed in his shop. Whether it's Parliament's s...See the full content of this document
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