Summary
Electronic newsletter as marketing tool
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Extract
The messenger.
Build your customer base with an electronic newsletter
Most folks frown on getting unsolicited commercial e-mail, mainly because it has become associated with pornographers, scam artists and clueless losers. While you must distance your business from e-mail "spam," the real issue isn't the tool; it's what you do with it. You can use e-mail newsletters and discussions groups to dra...See the full content of this document
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