5 questions to ask before creating an app for your business: here's what you need to know before investing time and money.

Author:Brown, Carolyn M.

THERE IS A SAYING--'THERE'S AN APP FOR THAT--THAT HAS become applicable to small businesses, as more seek to come up with mobile apps. Apps are for any business, social event, for-profit, or nonprofit organization. In many cases, all you need is an app, since so many people use their wireless phone to access the Internet.

There are do-it-yourself application makers, such as Appmakr and ShoutEm. Appmakr is a DIY platform for creating native mobile apps for iPhone and Android devices, as well as HTML5 mobile websites (with no coding). Gaining in popularity, ShoutEm has monetization elements, such as its integration with Shopify and mobile advertising support.

Then there are developers such as Nuracode, one of the leading minority-owned tech companies in the nation. Based in the heart of Atlanta, Nuracode is a one-stop-shop for software and app development, digital marketing and strategy, analytics, and more. The firms have worked with a range of diverse companies; from large enterprises including Sprite, AARP and DreamWorks, to smaller urban companies like Trap Flix.

"When launching a successful app, execution is everything. Before you delve into development, ask yourself whether you're truly ready to guide developers as they bring your idea to life," says Kuty Shalev, founder of Clevertech, a New York City-based firm that designs, develops, and deploys strategic software for startups. "It's your vision and your business on the fine." Shalev shares five questions entrepreneurs should ask themselves before investing time and money in a mobile application.


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