AS THE OWNER OF A STARTUP or growing enterprise, if you are constantly stressing out and always in a state of flux, chances are that you are so busy working in your business that you are rarely working on your business. To be successful in business you can't get bogged down by day-to-day details. You have to have your eyes set on the future. You have to be planning, strategizing, and building the best business in your industry.
What is one thing all entrepreneurs can to do to rev up their businesses for 2016? BLACK ENTERPRISE reached out to members of the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. The following responses came from these young CEOs.
1 Use Branded Content. If you think you still have "consumers," you're wrong. You have an audience, and you need to build it. If you think you own your brand, you don't. Your newly created audience owns your brand. Give them the content they crave and your company will flourish. So, throw out the old playbook and allow your branded content to drive your marketing.--Kevin Robinson, Juniper Jones
2 Have Brand Ambassadors. You need people at your company besides the founder who are credible. It shows online in the content that they produce and the events they speak at on a monthly basis. The way you brand them will help to gain trust and credibility online. Once you have someone's trust, you will have them as a customer for life.--John Rampton, Due
3 Embrace Lead Intelligence and Big Data. If in 2016 you're not fully embracing lead Intelligence and big data inside your organization, you're going to struggle. The availability of data to the SMB space has exploded over the past few years. The ease...