Backup comes to cell phones: CyberSynch's Amos Winbush helps clients secure data.

Author:Donaldson, Sonya A.

AT ONE TIME OR ANOTHER, WE'VE ALL SEEN THE frantic Facebook status update: "My phone is dead. I need numbers. Please call!" Singer-songwriter Amos Winbush III (who has performed with the likes of Erykah Badu, Joe, and Carl Thomas) didn't back up his devices because it was just too labor-intensive. "I was one of those people," he admits. But when his first-generation iPhone crashed and he lost all his data, Winbush changed his tune.

He created a service that would make backing up and securing phone data pain-free. CyberSynchs (www., the startup he launched in June 2008, lets users securely store and access their phone information, including contacts, text messages, voicemail messages, notes, photos, videos, calendar--even ringtones. In beta at press time, the service currently supports devices that run Windows Mobile 5 and later, BlackBerry, Java-enabled devices, as well as iPhones; support for Symbian-enabled devices is forthcoming. The service costs $2.99 a month or $35.88 annually,

CyberSynchs has 13,000 subscribers, but has inked agreements with Cellular One and Golden State Cellular; it has also signed with Vonify, which Winbush says will bring an additional 1.5 million subscribers onboard. Additionally, the company has entered a partnership with Sun Microsystems to develop CyberSynchs on the JavaFX platform, which will see CyberSynchs on major brand mobile devices. He expects revenues of $11.5 million by year's end.

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