IT'S BACK-TO-SCHOOL time again. Whether you're a student or the parent or guardian of one, you're likely shopping for school supplies and purchasing a backpack full of books. We're not sure if any of these are on your list but, BLACK ENTERPRISE'S editors came together to offer you our top reads about personal finance, business, and careers.
Editorial Director John Simons' Pick: Jim Cramer's Real Money: Sane Investing in an Insane World (Simon & Schuster; $16) by James J. Cramer
You've seen investing guru Jim Cramer on television, yelling at the top of his lungs about this or that stock. On his daily show, Mad Money, he dons bizarre outfits, adds wacky sound effects to his "buy" and "sell" recommendations, and revels in being the clown prince of Wall Street. You've even heard, no doubt, the criticism of his specific stock picks and strategy suggestions in recent years. Set that aside for a moment. Cramer is actually a successful investor and former hedge fund manager. In this book, Cramer simplifies investing, stressing the point that it's a pursuit for anyone capable of devoting the time and effort to do proper research. In his own inimitable way, Cramer offers tools that help investors identify stock moves before they occur. He details ways to calculate a company's growth potential, and much more.
Why it's my favorite: Investing can be off-putting to the average person. Jim Cramer understands this (which probably explains the over-the-top antics on his TV show). Real Money offers actionable tips on how to get started and succeed as an investor.
Assistant Editor LaToya M. Smith's Pick: Rich Dad, Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not! (Grand Central Publishing; $16.95), by Robert T. Kiyosaki
Palatable for beginners or anyone looking to change the way they think about money, Kiyosaki's book lays out the life lessons he learned as a young boy. It compares the money philosophies of his biological father, his "poor dad," and his mentor, whom he refers to as his "rich dad." His poor dad lived by the old adage--go to school, find a steady job, and the money will come. His rich dad knew that this wasn't entirely true and taught him how to harness money's power. "The rich don't work for money, they let money work for them," writes Kiyosaki. After reading this book you'll dismiss the myth that you need to earn a high income or come from a wealthy family to be rich. Why it's...