Crowdsourcing do's and don'ts.

Author:Talbert, Marcia Wade
Position:MARCIA WADE TALBERT'S TIP OF THE MONTH - Brief article

Definition: Outsourcing your creative department to a large, unspecified online community to generate fresh, relevant input to innovate your business, products, or services.

Do: Provide incentives. Nothing inspires authentic participation more than an opportunity to win a prize or claim ownership in the results.

Don't: Give the community broad topics to consider. They will easily drift off topic and contribute ideas that are less...

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