Listen to your customers.

Author:Browns, Carolyn M.
Position:CAROLYN M. BROWN'S TIP OF THE MONTH - Tips about customer management - Brief article
 
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Entrepreneurs must value their customers, whose feedback and input are not only among the most critical information they will learn, but whose repeat business is significant. Reports show that when companies listen to their customers, collaborate with them, and Innovate together, they thrive. Some, like Best Buy and NASCAR, were able to rebound by putting an emphasis on understanding their core customers, reacting to market demand, and acting upon customer feedback. How are you listening to your customers? Customer surveys, pop-up questionnaires, and feedback from product purchases are important. SurveyMonkey.com, GetFeedback.com, CustomerSure.com...

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