Publicist sets herself apart with a slick arsenal of PR tools
Regina Lynch-Hudson has always had a flair for writing celebrity and VIP profiles--which she once did regularly for Atlanta Metro magazine. Armed with this talent, plus a ready-made client base of former interview subjects, Lynch-Hudson, 40, opened her own public relations firm, Atlanta-based The Write Publicist, in 1991.
She started her home-based business with $15,000 in savings and doing all the work herself. Rather than spend money on developing a slick brochure, she invested in client-focused tools such as media databases, public relations manuals and directories. "I discovered that some of the smaller public relations firms [in the area] didn't have many of these resources available," Lynch-Hudson says. "These tools are necessary to effectively service my clients." To drum up business, she advertised in the Metro Atlanta Black Pages--a highly successful tactic she continues today, although a significant amount of her business is referral. Last year, her firm grossed more than $250,000 in total billings and sponsorship fees.
Today, Lynch-Hudson subcontracts graphic artists, photographers, printers and design firms to help handle press releases, copywriting, biographies, product promotions, brochures, proposals and special events for a growing roster of clients.
Included on that roster are African American artist Steve Allen, who is creating a painting as a gift from the city of Atlanta to Sydney, Australia (the site of the 2000 Millennial Olympic Games); the National Black Arts Festival in Fulton County, Georgia; Coca Cola; and recording artists Bobby Brown and Morris Day and The Time. One of her sweetest assignments was creating a name for an ice cream product--Choc-Co-Bloc--for an Idaho-based food novelty company.