Setting up shop.

Author:Johnson, James C.
Position:Cyberwise - Brief Article


I'm considering a startup business that markets and sells urban apparel over the Internet. Would you provide me with resources on starting a Website?

--W. P. Canady

Tennessee Colony, TX

Apparel is one of the most popular products sold over the Internet, but creating an online store presents some unique challenges for startup businesses. Here are a few resources worth looking into before you launch your e-business.

I recommend that you read "Your," which appeared in our April 2001 issue. Go to to find the article online and check out the step-by-step guide to setting up shop on the Internet. The article also talks about common e-business pitfalls.

Trade magazines are another good source of information about any industry. Check out Apparel magazine's Website,, for access to a wide range of viable resources.

In addition, visit e-commerce sites that sell...

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