I'm considering a startup business that markets and sells urban apparel over the Internet. Would you provide me with resources on starting a Website?
--W. P. Canady
Tennessee Colony, TX
Apparel is one of the most popular products sold over the Internet, but creating an online store presents some unique challenges for startup businesses. Here are a few resources worth looking into before you launch your e-business.
I recommend that you read "Your business.com," which appeared in our April 2001 issue. Go to www.black enterprise.com/ecommerce to find the article online and check out the step-by-step guide to setting up shop on the Internet. The article also talks about common e-business pitfalls.
Trade magazines are another good source of information about any industry. Check out Apparel magazine's Website, www.apparelmag.com, for access to a wide range of viable resources.
In addition, visit e-commerce sites that sell...