Take advantage of online customer referrals.

Author:Brown, Carolyn M.
Position:CAROLYN M. BROWN'S TIP OF THE MONTH - Brief article

Whether it has to do with haircuts, dining options, or legal help, people trust the people closest to them for recommendations. Word of mouth is a primary factor behind nearly half of all purchasing decisions. Turning your customers into advocates is critical to growing your business because they help send referrals your way. But you don't have to do it the old-fashioned way: Signpost, Knexx Local, and Spot On are three marketing apps that help generate referrals and buzz online.

Price incentives alone may not be enough of an impact for a referral to happen. You have to create an emotional tie with your customers where they feel excited, privileged, or cool by sharing your...

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