Natural success: one teen's hair trauma launched a thriving beauty products company.

Author:Johnson, Erinn R.
Position:MAKING IT - Eden BodyWorks' Jasmine Lawrence almost lost all of her hair because of a harsh chemical relaxer - Company overview
 
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AFTER A FULL DAY OF CLASSES, JASMINE LAWRENCE HUSTLES TO WORK. Not the typical job most 16-year-olds have. Lawrence is president and CEO of EDEN BodyWorks, an all-natural haircare and beauty products line based in Williamstown, New Jersey. With more than 30 products and four full-time employees, her 3-year-old business is booming, generating nearly $400,000 in revenues last year. Lawrence projects that EDEN BodyWorks will surpass the million-dollar mark in 2008, in part because of a new product as well as lucrative distribution deals in the pipeline.

EDEN is a result of Lawrence's pluck and ingenuity. At age 11, she lost almost all her hair because of a harsh chemical relaxer. Although embarrassed and traumatized, Lawrence became driven to find all-natural, healthier haircare options.

The teen jump-started her business after attending a youth business summer camp. My parents told me to go for it," says Lawrence, who was 13 at the time. Using $2,000 from her parents, Lawrence purchased business cards, labels, and ingredients. The startup made Lawrence a finalist for BE'S 2006 teenpreneur award. The products are sold in area salons and beauty supply stores, or via the Internet. In November 2007, the high school junior...

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