Natural success: one teen's hair trauma launched a thriving beauty products company.

Author:Johnson, Erinn R.
Position:MAKING IT - Eden BodyWorks' Jasmine Lawrence almost lost all of her hair because of a harsh chemical relaxer - Company overview


AFTER A FULL DAY OF CLASSES, JASMINE LAWRENCE HUSTLES TO WORK. Not the typical job most 16-year-olds have. Lawrence is president and CEO of EDEN BodyWorks, an all-natural haircare and beauty products line based in Williamstown, New Jersey. With more than 30 products and four full-time employees, her 3-year-old business is booming, generating nearly $400,000 in revenues last year. Lawrence projects that EDEN BodyWorks will surpass the million-dollar mark in 2008, in part because of a new product as well as lucrative distribution deals in the pipeline.

EDEN is a result of Lawrence's pluck and ingenuity. At age 11, she lost almost all her hair because of a harsh chemical relaxer. Although embarrassed and traumatized, Lawrence became driven to find all-natural, healthier haircare options.

The teen jump-started her business after attending a youth business summer camp. My parents told me to go for it," says Lawrence, who was 13 at the time. Using $2,000 from her parents, Lawrence purchased business cards, labels, and ingredients. The startup made Lawrence a finalist for BE'S 2006 teenpreneur award. The products are sold in area salons and beauty supply stores, or via the Internet. In November 2007, the high school junior...

To continue reading