The art of asking for money: this media guru used crowdfunding to finance her digital magazine.

Author:Brown, Carolyn M.

ELIXHER IS A MAGAZINE AND A WEBSITE that is looking to change the representation of black lesbian, bisexual, and transgender (LBT) women in the media. ELIXHER online is celebrating its three-year anniversary while other digital platforms premiered last April, allowing readers to download ELIXHER magazine on their mobile phones and tablets.

ELIXHER's founder and editor-in-chief is Kimberley McLeod, a New York City-based media strategist and lesbian, gay, bisexual and transgender (LGBT) advocate, who grew tired of the lack of multidimensional representation of black LBT women. "When I was going through my own journey of self-acceptance and coming out, I couldn't find women (in the media) that looked like me and shared my story. When I did come across depictions of black lesbian women, they were hypersexualized," says the 27-year-old McLeod, whose previous stints include working at PEOPLE Style Watch magazine and the Gay & Lesbian Alliance Against Defamation, or GLAAD.

ELIXHER started out as a WordPress blog, providing political commentary, profiles, and events, which has grown quickly since its March 2011 launch. With about 22,000 unique visitors and more than 40,000 page views per month, ELIXHER is steadily gaining a wide following nationwide.


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